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Toyota On Western News Blog

Tacoma, Texas? Toyota Likes the Sound of That.
Posted: August 10, 2010  |  by: Cynthia Calderon  |  source: usatoday.com

Toyota is switching production of the mid-size Tacoma to their San Antonio plant, along side the Tundra.

The name on Toyota's midsize pickup truck may conjure up images of Washington state, but it's going to be all about Texas. Toyota has switched production of its Tacoma pickup to San Antonio, where it makes the Tundra full-size pickup. While Toyota was at it, the automaker also sunk another $100 million into the factory where it has already invested $1.4 billion. Moving Tacoma to the San Antonio plant also boosts employment there by 1,000, bringing the total workforce to about 2,800. "The San Antonio plant has shown a great deal of resilience during the recession and is fully prepared to ramp-up Tacoma production," said Chris Nielsen, the plant president. "By building Tacoma in Texas, we are able to consolidate pickup truck production in the United States under one roof, allowing us to fully utilize the plant's capacity." While San Antonio stopped production at the San Antonio plant for a while last year during the worst of the recession last year, it largely retained its workforce.

 

The 2011 Tacoma: All new performance packages
Posted: July 30, 2010  |  by: Cynthia Calderon  |  source: Toyota.com

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

The Toyota Tacoma, the best-selling compact pickup truck in America, offers two new accessory packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price. Toyota developed the Tacoma T|X concept truck to gauge consumer reaction at the 2009 SEMA Show. The concept featured unique dual custom graphic designs on each side of the truck, and an assortment of aggressive performance features inspired by traditional TRD elements that conveyed the lifestyle of Tacoma owners. The overwhelmingly positive reaction to the truck was a major inspiration for the development of the two new packages. Available on a limited basis, the new T|X and T|X Pro Packages translate a sporty SEMA concept into a package the customer can add to a Tacoma V6 Access Cab or V6 Double Cab on both 4x2 PreRunner and 4x4 drive types equipped with the TRD Off-Road Package. The extra dose of performance makes it the most capable off-road Tacoma in the Toyota lineup. The T|X Package gives the Tacoma a sporty and even semi-menacing look with TRD 16-inch black alloy bead-lock wheels and 265/70R16 BF Goodrich Rugged Trail tires. Black tube side steps, a stainless steel exhaust tip and unique exterior graphics give the T|X the look of a custom truck, but at a special value. The MSRP of the T|X Package is $1,699, a savings of $754 compared to the package items ordered as separate options. The T|X Pro Package is a performance-driven package with a TRD cat-back performance exhaust system to give the V6 a throatier sound and a bit more power. Also equipped with TRD 16-inch black alloy bead-lock wheels and 265/70R16 BF Goodrich Rugged Trail tires, and unique graphics the T|X Pro package carries an MSRP of $1,699, representing a savings of $720 versus the package contents added as separate accessories. Both T|X and T|X Pro packages deliver a superior value to aftermarket accessories, especially considering that they are covered under the three-year/36,000 mile comprehensive vehicle limited warranty. The TRD Off-Road Package underlying both T|X editions provides a carefully tuned balance of off-road performance and on-road handling. Chassis modifications include an electronic locking rear differential, progressive-rate front springs, specially tuned Bilstein shock absorbers, a 28-mm front stabilizer bar and B.F. Goodrich Rugged Trail tires. Fog lamps top off the package for a tough, sporty appearance. Added features on the TRD Off-Road Package include a 400W/115V powerpoint in the bed, sport seats with adjustable lumbar support and unique fabric, plus an overhead console with a compass and outside temperature display. Ordering for the 2011 Tacoma T|X Pro Package will begin in July and the T|X Package will launch two months later in September.

 

Toyota Plans Electric SUV With Tesla
Posted: July 16, 2010  |  by: Cynthia Calderon  |  source: The Wall Street Journal

Toyota plans on developing an electric RAV4 using Tesla Motors Inc. designed electric battery

Toyota Motor Corp. will develop an electric RAV4 using Tesla Motors Inc. battery technology aiming to sell the model in 2012, the companies said Friday. Tesla has already built one prototype of the small sport-utility vehicle and plans to deliver another by the end of the month. Tesla, which went public last month, is also building between 30 and 35 additional prototypes to be delivered next year. Toyota invested in the start-up electric car maker, because President Akio Toyoda was intrigued by the company, which makes $109,000 Roadster sports cars using thousands of commercial-grade, lithium-ion battery cells, like those found in cellphones. Most car makers are using much larger batteries, designed specifically for vehicles, that cost considerably more and require specialized factories. It will be a reprise for the electric RAV4, a version of which was sold and leased in California from 1997-2001. Toyota sold about 1,500 vehicles, which used nickel-metal hydride batteries similar to ones used in the Prius hybrid, said John Hanson, a company spokesman. About half the models are still in operation. Toyota has also committed to selling a small commuter electric car based on its iQ minicar that will have roughly a 50-mile range as well as a plug-in Prius, hybrid-electric vehicle in 2012.

 

Toyota Brands Dominate in Initial Quality Study
Posted: June 21, 2010  |  by: Cynthia Calderon  |  source: toyota.com

Toyota, Scion, and Lexus Brands Received Awards in Six Segments. More Than Any Other Manufacturer at the J.D. Power and Associates Initial Quality Study.

Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer. "We are very pleased to have earned the six segment awards and by the strong showing of our Lexus brand and the Scion xB in the 2010 IQS," said Jim Lentz, president and chief operating officer, TMS. Lentz continued: "The IQS 90-day feedback is one measurement - along with warranty claims, long-term durability, resale value and buyer loyalty - that helps us gauge the overall quality of our products. We stand behind our strong performance in these and other areas and remain firmly committed to ensuring the superior quality, safety and long-term value of our cars and trucks." The FJ Cruiser received the segment award for the Compact Crossover/SUV, while the Sienna ranks highest in the Midsize Van segment for the second year in row. With the exception of the Highlander, all of the TMS models involved in the company's recent recalls experienced an increase in reported issues, while those not involved in the recalls, taken together, showed an overall improvement over 2009. The Scion nameplate moved up again in this year's study, from 20th to 18th with 114 PP100, an improvement of four PP100. The Scion xB earned the 2010 segment award for Compact Multipurpose Vehicle, while the Scion tC improved by 10 PP100 to 109 PP100. Lexus also captured three segment awards to tie for the most awards of any nameplate in this year's study. These include the Lexus GS for Midsize Premium Car, the Lexus GX 460 for Midsize Premium Crossover/SUV, and the Lexus LS 460 for Large Premium Car. This is the third year in a row that the LS had placed first in its segment and the 10th time in 13 years that the LS has been at the top of its segment. Toyota production facilities once again took the top three honors in the Asia Pacific region for 2010. The Kyushu 2 plant (IS line, ES 350, RX line) earned the Gold Award with 32 PP100; the Tahara 3 plant (GS line, IS sedans, LS 460) earned the Silver Award with 33 PP100; and the Kyushu 1 plant (HS 250h, RX line) earned the bronze award with 37 PP100. For the North and South America region, the Cambridge, Ontario, Canada, plant (RX 350) earned a Gold Award with 30 PP100.

 

Toyota Cleans House at "True Cost To Own" Awards
Posted: June 08, 2010  |  by: Cynthia Calderon  |  source: Toyota.com

Toyota Captures Top Spot in Four Categories in Edmunds.com’s Lowest 'True Cost To Own' Awards for 2010.

Four Toyota vehicles today took the top spot in Edmund.com's lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment. Edmunds.com determines the lowest "True Cost to Own" vehicles by estimating the total vehicle ownership costs over a five-year period. Calculations include projected average depreciation, financing, taxes, fees, insurance premiums, fuel costs, regional variances, maintenance and repairs for each model. The editors at Edmunds.com also analyzed months of historical data to identify which vehicles were the consistent leaders in low ownership cost. There were 21 total award categories. Toyota's four segment wins accounted for nearly 20 percent of all segment winners.

 

Highlander and Venza Earn Top Safety Award
Posted: June 02, 2010  |  by: Cynthia Calderon  |  source: Toyota.com

The 2010 Highlander and Venza Have Received "Top Safety Pick" by the Insurance Institute for Highway Safety.

The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned "Top Safety Pick" status. The "Top Safety Pick" is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of "good" in the IIHS' front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test. To earn a "good" rollover rating, a roof must be able to support the equivalent of four times the vehicle's weight compared with the current federal standard of 1.5. In the IIHS testing, the Highlander roof withstood a force equal to 4.74 times its vehicle weight. The Venza's roof withstood 4.70 times its vehicle weight. The IIHS is an independent non-profit research and communications organization funded by auto insurance companies. All Toyota models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).

 

Highlander combines the best of three worlds
Posted: May 18, 2010  |  by: Cynthia Calderon  |  source: The Vancouver Sun

The 2010 Highlander has the leg room of a minivan, comfort of an SUV and the sleek look of a sedan.

The 2010 Toyota Highlander combines the best attributes of a minivan, an SUV and a sedan. Redone two years ago, this mid-size crossover SUV is now slightly larger, adding shoulder room, hip room and legroom all around, as well as additional cargo capacity and seating for up to seven passengers. The Toyota Highlander was one of the first mid-size "crossover" sport-utilities to arrive on the scene. With its car-like unibody design, the original Highlander provided a variety of benefits over Toyota's more traditional SUVs, such as better handling, less cabin noise, improved crash worthiness and easier entry and exit for passengers. The four-cylinder, front wheel drive base model tester achieves remarkable fuel efficiency -just 9.0 L/100 km -while still delivering ample power and performance for most drivers. Its 2.7L four-cylinder engine generates up to 187 horsepower and up to 186 lb.-ft. of torque, for a 3,500 lb, towing capacity, perfect for towing our 17-foot boat. A six-speed sequential shift electronically controlled automatic transmission ensures strong acceleration at any speed for confident driving. For those who need more power, there are three models equipped with a 3.5L V6 that generates 270 peak horsepower and up to 248 lb. ft. of torque, capable of towing up to 5,000 lb. Regardless of engine size, the Highlander is rated as a Tier 2 Bin 5 vehicle for emissions performance thanks to numerous Toyota engine management technologies, such as Dual Variable Valve Timing with Intelligence and Sequential Multiport Electronic Fuel Injection. There are also two hybrid models available. All Highlander models are equipped with extensive handling and safety features. The Highlander is offered in three trim levels: base, Sport and Limited. Base models have an impressive array of standard features that will satisfy many consumers, while stepping up to the Sport nets bigger wheels, a sport-tuned suspension and some added luxury and convenience items. The Highlander Limited receives softer suspension tuning than the Sport as well as leather upholstery and a decadent assortment of interior extras.

 

Toyota plans for a $50,000 hydrogen car
Posted: May 10, 2010  |  by: Cynthia Calderon  |  source: Bloomberg News

Toyota announced that they have figured out how to cut cost of fuel-cell cars by 90%, and plans to have a sedan model available to the public by 2015, starting at $50,000.

Toyota Motor Corp., the biggest seller of hybrid cars, said it has cut the cost of making fuel-cell vehicles by about 90 percent since the mid-2000s and may be able to price its first retail hydrogen model at about $50,000. The first model will be a sedan with driving range equal to a gasoline-powered car. The Japanese carmaker has cut production costs to about one-tenth of earlier estimates that ran as high as $1 million a car. Toyota plans to sell an affordable model in the U.S. and elsewhere, the Toyota City, Japan-based company has said, without providing details. Potential Advantage On a cost basis per car, range and performance, fuel-cell vehicles can have an advantage over battery vehicles, said Jay Whitacre, a professor of materials science and engineering at Carnegie Mellon University in Pittsburgh. On a system basis, infrastructure, battery cars win. California, Japan, Germany and South Korea are promoting fuel-cell vehicles to help curb greenhouse gasses, as the only exhaust from the cars is water vapor. Fuel cells, layers of plastic film coated with platinum sandwiched between metal plates, make electricity in a chemical process combining hydrogen and oxygen. Less Platinum Toyota cut expenses to make the vehicles by reducing platinum use to about one-third the previous level and finding cheaper ways to produce the thin film used in the fuel cells and the carbon-fiber hydrogen fuel tanks. Toyota and GM now use about 30 grams (1.06 ounces) of platinum per fuel-cell vehicle and aim to reduce it to about 10 grams, according Charles Freese, GMs executive director of global powertrain engineering. Platinum futures for July delivery rose $25.90, or 1.6 percent, to $1,675.60 an ounce on the New York Mercantile Exchange. Shifting from low-volume assembly to mass-scale production would lead to further cost reductions, he said. Hydrogen vehicles are typically larger and offer greater range and faster fueling than battery models. A lack of fuel stations, high production costs and limited durability have slowed their introduction beyond test fleets. Honda, GM The U.S. Energy Department gave out more than $10 billion in low-cost loans and grants for advanced battery and electric- car production in 2009, while cutting hydrogen funds to $68 million. Congress later raised the amount for hydrogen research to about $190 million. Hydrogen is the most abundant element in the universe, and we can have it forever, California Governor Arnold Schwarzenegger said at the conference in Long Beach. We need to wake up the federal government. An initial goal for the start of retail sales is to have at least 40 hydrogen fuel stations in Southern California, or four times the current number, GMs Freese said in Long Beach. That would be enough to accommodate as many as 15 million drivers in the region, he said.

 

Toyota's new and improved Avalon
Posted: April 26, 2010  |  by: Cynthia Calderon  |  source: MotorTrend.com

Toyota has a new and improved version of the Avalon at dealerships now

2011 Toyota Avalon From the February, 2010 issue of Motor Trend Under the slogan "Travel Avalon Class," Toyota pulled the wraps of its newly revised 2011 Avalon sedan at the Chicago Auto Show. Though slightly upgraded, the changes are promised by Toyota VP Bob Carter to better position to model in the competitive premium large car segment. Its structure and form remains identical to last year's car, but now receives a larger front grille that's flanked by slimmer projector headlights. Its foglights get new encasings and additional chrome outlines the greenhouse and chiseled skirts. To the rear, its dual exhaust integrates smoothly into the bolder diffuser, while a sculpted trunk lid gives the hindquarters more pizazz. Taillights now incorporate LED elements and encompass the reverse and turn signals into one sleeker package. The fresh wheel designs add to the model's new look. Much time was taken to revamp its interior as well.Two trim levels -- Avalon and Limited -- are available and come standard with an eight-way power driver seat, backup camera, dual zone climate control, moonroof, and 17-inch wheels. Step up to the Limited and a power passenger seat, driver seat cushion extension, rain sensing wipers, smart key, and cooled seats are included in the standard features list. Passengers are also welcomed by standard Bluetooth phone and audio connectivity, USB and auxiliary ports, and as we just mentioned, a revised DVD-based navigation. The nav's maps and usability are said to be easier and quicker to use. More backseat room is attained thanks to enlarged reclinable seats. For added convenience, there's an electronically controlled rear window shade. The ULEV-certified mill pumps out 268-horsepower at 6200 rpm and 248 pound-feet of torque at 4700 rpm while mated to its six-speed automatic gearbox. The combo also returns an estimated 20 mpg in the city and 29 mpg highway, or 23 mpg combined. That's a slight improvement over last year's 19/28/23 rating. Safety features include a seven airbag safety net, Vehicle Stability Control (VSC), anti-lock braking system (ABS) with Electronic Brake Force Distribution (EBD), Brake Assist, and TRAC traction control. And yes, the model comes replete with a redesigned accelerator pedal and brake override system. Avalon grade buyers can choose from three leather colors that include Ivory, Light Gray, and Black, while Limited grade owners can specify Ivory, Light Gray, and Black Bordeaux. Look for it to hit U.S. dealership this spring.

 

B96's Stylz & Roman at Toyota on Western Tonight
Posted: January 21, 2010  |  by: Cynthia Calderon  |  source: B96hits.com

Tonight at 8 pm B96's Stylz and Roman will be on hand hosting an old school video game contest.

Registration starts at 6 pm. Games start at 8. Player with the highest point total wins an Xbox 360 and moves on to the next round to compete for a Las Vagas getaway. Hope to see you there.

 

Toyota unveils smaller hybrid concept car
Posted: January 12, 2010  |  by: Cynthia Calderon  |  source: USA Today

Toyota unveils all new Hybrid, the FT-CH Hybrid at the North American International Auto Show.

DETROIT — Toyota unveiled a perky lime-green hybrid concept car here Monday that could be the first step in what it confirmed is a plan to expand its Prius brand into a broad line of vehicles. The FT-CH hybrid shown at the media preview of the North American International Auto Show is 22 inches shorter, would use less gas and would potentially be much cheaper than the current Prius, which starts at $22,000.

It could join a planned line of "dedicated hybrids" — no standard gas-engine version — intended to leverage the Prius name. "It's hard to argue that Prius hasn't become an icon for hybrid technology," said Jim Lentz, Toyota's U.S. president.

Toyota was putting finishing touches on the car, designed in Nice, France, up to the last minute: Attendees were warned the paint might still be wet.

The FT-CH is aimed at younger, less-affluent buyers. Toyota says "eight-bit styling" is designed to appeal to those that grew up with 1980s video games.

Yoshimi Inaba, president of Toyota North America, said he sees opportunity for such a smaller hybrid. Prius got bigger when redone for 2010 and became more of a family car. "There's room for a more affordable hybrid suited for younger buyers," Inaba told reporters.

Toyota, once revered for knowing before anyone else where the market was heading, has been slow to broaden the Prius brand. Now, there are numerous hybrid rivals and more coming soon.

"If this had come a few years ago, it would have made much more sense," says Jessica Caldwell, director of pricing and industry analysis at Edmunds.com. "But their hold on the hybrid market is slipping away. If it doesn't come out soon, I can see them losing their grip on it fast."

Roger Kempa, an MBA student at Michigan State University, recently surveyed Generation Y buyers for Deloitte and found them willing to pay about $1,000 more for a vehicle with a hybrid-only brand. But they no longer see "Prius" and "hybrid" as synonymous. "My impression is that there was a lot more of that five years ago, but now the word hybrid has been separated from Prius," he says.

Toyota said it will launch eight new hybrid models in the next few years and will begin introducing plug-in hybrids and battery-electric vehicles in 2012. It also said it will have hydrogen-fuel-cell-based electric vehicles in 2015 in global markets.

 

Toyota Joins U.S. Environmental Protection Agency
Posted: December 02, 2009  |  by: Cynthia Calderon  |  source: Toyota News

Toyota Motor Sales, USA, Inc. (TMS) announced that it has joined U.S. Environmental Protection Agency’s (EPA) WasteWise program.

As the first national voluntary solid waste reduction program, WasteWise encourages organizations to reduce municipal solid waste through waste prevention, recycling and buying or manufacturing recycled products.

“The WasteWise program is a great opportunity to recognize the efforts of Toyota associates that contribute to our waste reduction and recycling efforts every day,” said Bob Wade, corporate manager of environmental, hazardous material and safety.

In 2008, TMS recycled over 86 percent of its waste, more than 24,000,000 pounds. U.S. EPA estimates that the amount of greenhouse gas reduced due to TMS collective recycling and reduction efforts* are equivalent to the annual emissions from 10,549 passenger vehicles. Toyota estimates that the amount of greenhouse gases reduced from recycling efforts is the equivalent of all 2nd generation Prius sold in the U.S. in 2008, more than 154,000 vehicles, increasing their fuel economy from 46 mpg to 52 (combined city/hwy) for the year.

A major focus of the WasteWise program is waste prevention – actions that minimize or eliminate the generation of waste – with the goal of decreasing the amount of material that must be recycled or thrown away. TMS North American Parts Operation supports waste prevention through the use of over 45,000 reusable metal containers instead of cardboard and wood pallets. These containers move parts throughout the TMS distribution network and have eliminated the need for 25.9 million pounds of wood and 9.4 million pounds of corrugated cardboard in fiscal year 2009 alone.

“The greenhouse gas reduction focus in our industry is primarily on vehicle emissions,” said Wade. “But Toyota works to reduce emissions throughout all aspects of our business. From energy efficiency in our facilities to waste reduction and recycling, our goal is to minimize our environmental footprint. ” More than 1,100 organizations have joined the WasteWise program since 1994. WasteWise partners include manufacturers, retailers and service firms from more than 50 different industry sectors.

 

Toyota Goes Electric at the 2009 Tokyo Motor Show
Posted: October 21, 2009  |  by: Cynthia Calderon  |  source: CNET REVIEWS

Although a leader in hybrid cars, generally conservative Toyota has seemed uninterested in developing electric cars--until now. At the 2009 Tokyo Motor Show, Toyota unveiled the FT-EVII, an electric car concept.

In putting together the FT-EVII, Toyota used its own off-the-shelf technologies, such as the iQ platform and components from its Synergy hybrid system. Although not on sale in the U.S., gasoline and diesel-powered Toyota iQs are sold in Japan and the U.K. For the power train, Toyota went to lithium ion batteries for the FT-EVII, as opposed to the nickel-metal-hydride power pack from its current hybrid vehicles.

Where many electric cars in development, such as the Nissan Leaf and Mitsubishi iMiev, are specified to get about 100 miles range, Toyota only proposes 56 miles for the FT-EVII, and a top speed of 62 mph. These figures limit its use to sprawling metropolises, such as Tokyo, London, and New York.

Toyota also wanted to break away from traditional notions of automotive performance, so did away with a conventional steering wheel or foot pedals. Instead, the FT-EVII gets a weird-looking yoke, a piece of sculpture that supports an instrument cluster, navigation device, and a cup holder.

The FT appellation, which we previously saw when Toyota announced the FT-86 concept, also on display at the Tokyo Motor Show, stands for Future Technology. We expect to see many more FT concept cars from Toyota in the coming years.

 

Toyota Thinks Electric
Posted: October 21, 2009  |  by: Cynthia Calderon  |  source: Bisbane Times

Having dominated the hybrid market with the petrol-electric hybrid Prius, Toyota is carving itself an electric future with a plug-in hybrid and a rechargeable electric-battery car.

Toyota will begin leasing plug-in hybrid vehicles within months as part of an ambitious plan to grow its environmental presence and branch out in to electric vehicles that can be recharged from household powerpoints.

Speaking ahead of tomorrow's Tokyo motor show - where Toyota is expected to reveal a vehicle that hints at an electric car that will go on sale in the United States in 2012 - the world's leader in hybrid technology revealed it will begin leasing a plug-in hybrid Prius before the end of 2009.

Toyota's project general manager of research and development, Yutaka Matsumoto, said 500 plug-in Priuses would be leased throughout Japan, Europe and the US with the view to monitoring the vehicles in everyday use and gauging feedback from drivers.

"To use the remaining oil [in the world], improving fuel efficiency is the highest priority," said Matsumoto.

Unlike a Prius, which runs purely on petrol (but uses as little as half that of a similar sized vehicle) the plug-in hybrid version can run for longer distances on electric power and be recharged from a regular powerpoint.

While it looks identical to a Prius - albeit with stickers to highlight its technical advantage - it uses more efficient lithium-ion batteries and a modified version of the Toyota hybrid system.

"While it operates as an electric vehicle in short distance driving it automatically shifts to a conventional hybrid vehicle with excellent fuel efficiency in mid- and long-distance driving," said Matsumoto.

Unlike the rival Chevrolet Volt that's due on sale in 2010 - and to be sold in Australia as a Holden Volt from 2012 - the Toyota Prius plug-in hybrid can use the petrol engine to drive the vehicle.

The Volt's petrol engine will only be used to recharged the batteries when they run low. Matsumoto says hybrids are a key plank to reducing fuel use.

"Although hybrid vehicles only account for less than 4 per cent of our sales, they contribute to a 12 per cent reduction in CO2 (carbon dioxide) emissions from our vehicles."

Consistent with moves to use alternative energy Toyota says it will adapt the Prius to run on other fuels.

"Our future plug-in hybrid vehicles using bio-fuels and solar power generation will have the possibility of helping to realise completely carbon-free motoring," he said.

The move to lease vehicles is similar to one made by Mini, which has 500 electric vehicles under evaluation through a lease program.

Mitsubishi, too, is looking to lease its upcoming i-MiEV electric car, which will be on Australian roads in 2010.

As for full electric vehicles, Toyota will not be the first to sell what many see as the future of the car. The company is planning to sell an electric car in the US by 2012.

"Toyota intends to introduce EVs by around 2012 into the US market by taking advantage of our hybrid vehicle development experience, including battery, (electric) motor, inverter and its control technologies."

The car is expected to have a range of about 80km, which is enough for the majority of daily commuting needs and on par with other planned electric vehicles from the likes of Mitsubishi and Nissan.

As for when the electric vehicle will be sold outside the US, "nothing has been decided yet".

Matsumoto says a dedicated battery research division is looking to improve the range of li-ion batteries to 200km by 2020.

Car makers have long said that the limiting factor of batteries is their bulk and weight and relatively short range compared with a fuel tank.

He says Toyota is also researching new battery technologies with the view to significantly increasing efficiency and driving range.

However, like other brands, Matsumoto says conventional petrol and diesel will continue, even in the longer term due to the requirements of heavier vehicles and commercial vehicles.

"Diesel is a needed technology in some segments," he said, which also saying that the increased costs associated with making diesel engines meet future emissions regulations would play in to the hands of petrol-electric hybrid vehicles, which are more affordable than ever.

"At some time hybrid can be more cost effective than diesel," said Matsumoto.

 

Toyota Unveils A New Hybrid Luxury Sedan
Posted: October 20, 2009  |  by: Cynthia Calderon  |  source: National Post

Toyota has unveiled the Sai, a new hybrid luxury sedan, aiming to keep its pole position in environmentally friendly vehicles.

The new vehicle, which will go on sale only in Japan in December, is a compact sedan with a 2.4-litre engine and fuel economy of 23 kilometres per litre, against 38 km per litre for the third-generation Prius.

It is the second Toyota-brand vehicle that is available only as a hybrid, after the Prius.

“If it does not carry a hybrid engine, a sedan of this size would require twice as much fuel,” says Shigeru Nakagawa, Toyota’s project manager.

“When people [who are] driving a luxury car want to be more environmentally friendly, they may want a slightly more upscale vehicle than the Prius,” he says.

The Sai will have a price tag starting from 3.38-million yen ($39,100), Toyota says.

Toyota aims to sell some 3,000 Sai vehicles a month. It sold 31,758 Prius vehicles in September, helped by government tax breaks and subsidies for fuel-efficient vehicles.

Toyota is a pioneer in hybrids, which run on a combination of gasoline and electricity and are in strong demand because of worries about global warming.

Last month, Toyota said that global sales of its hybrid vehicles had topped the two-million mark since their launch in 1997. It also sells a Lexus sedan, the HS 250h, that is available only as a hybrid.

The company also announced that it had begun selling the new Prius hybrid in South Korea, along with its best-selling Camry and the RAV4 sport-utility vehicle. Until now Toyota has sold only Lexus-brand models in South Korea, where the car market is dominated by domestic producers such as Hyundai.

 

Tree Campus USA Program Going Strong in Its 2nd Yr
Posted: October 20, 2009  |  by: Cynthia Calderon  |  source: Toyota News

Arbor Day Foundation Holding Five Tree-Planting Events to Celebrate



As part of its one-year anniversary celebration of the official launch of the Tree Campus USA program, the Arbor Day Foundation and Toyota will plant trees on five college campuses across the United States this fall. The first tree-planting event will be held at the University of Maryland on Sunday, Oct. 11.

In the fall of 2008, the Arbor Day Foundation started the Tree Campus USA program to recognize colleges and universities that practice sound campus forestry. The aim of the program is to honor college campuses and the leaders of their surrounding communities for promoting healthy urban forest management and engaging the campus community in environmental stewardship.

Since its inception, Tree Campus USA has been supported by a total of $1.3 million in grants from Toyota. During the initial year of Tree Campus USA, the Arbor Day Foundation honored 29 colleges and universities that met the program's standards.

"Teaming up with Toyota to plant trees on college campuses across America is the perfect way to celebrate a successful first year for Tree Campus USA," said John Rosenow, chief executive and founder of the Arbor Day Foundation. "Tree Campus USA has already encouraged students and volunteers to work together for the benefit of their community. Tree Campus USA will have a lasting impact because it will inspire people to take care of many wonderful campus forests."

Tree Campus USA tree-planting events this fall will be held at the University of Maryland, Duke University, Cornell University, Tulane University and the University of Washington. About 400 trees will be planted during these events.

Schools are required to meet five core standards of tree care and community engagement in order to be recognized as a Tree Campus USA college or university. Those standards are: establishing a campus tree advisory committee; evidence of a campus tree-care plan; verification of dedicated annual expenditures on the campus tree plan; involvement in an Arbor Day observance; and the institution of a service-learning project aimed at engaging the student body.

"Toyota has been a proud partner of the Arbor Day Foundation since 2001," said Patricia Pineda, group vice president of Toyota Motor North America. "The success of the first year of Tree Campus USA truly shows how the program is meeting the needs of the next generation of environmental stewards." More information about the Tree Campus USA program is available at www.arborday.org/TreeCampusUSA.

 

Toyota Community Support National Public Lands Day
Posted: September 17, 2009  |  by: Cynthia Calderon  |  source: Toyota News

Employees from Toyota Motor Manufacturing, Kentucky, Inc. Along with community volunteers and members of local boy/girl scouts gathered on Saturday, Sep 12th, 2009 at Fort Boonesborough State Park as part of the 16th annual National Lands Day Activities

National Public Lands Day is the nation’s largest hands-on volunteer effort to improve and enhance the public lands Americans enjoy. Last year, 120,000 volunteers built trails and bridges, removed trash and invasive plants and planted 1.6 million trees.

The activities at Fort Boonesborough State Park, entitled “Fun at the Fort,” included improving the safety of the park’s three hiking trails with the addition of concrete steps and cutting back overgrown trees and shrubs. In addition, volunteers constructed and installed wooden benches to expand the park’s existing outdoor classroom for children, and also built bluebird houses and planted trees. Projects ranged from expert to kid-friendly and many were led by officials from the National Audubon Society, American Chestnut Foundation, and Bluegrass PRIDE, a local environmental education society.

“It’s very heartwarming to see our team members, their families and other community members volunteer to improve one of our state’s beautiful landmarks,” said Steve St. Angelo, president of TMMK. “Kentuckians take a lot of pride in making this state a beautiful place to live.”

 

Toyota Most-Popular 'Clunkers' Purchase
Posted: August 20, 2009  |  by: Cynthia Calderon  |  source: Examiner.com

Toyota Motor Corp. has overtaken General Motors Co. as the top manufacturer of new vehicles purchased under the U.S. Cash-For-Clunkers Program

Toyota made 18.9 percent of all new vehicles whose clunkers deals had been submitted, the National Highway Traffic Safety Administration said in its second report on the incentive. GM accounted for 17.6 percent as of Friday, down from 18.7 percent on Aug. 5, when the initial tally was released.

The Toyota Corolla remained the top new car purchased. The Honda Civic passed the front-wheel-drive Ford Focus as No. 2. No. 3 Ford Focus. No. 4 Toyota Camry. No. 5 Toyota Prius. No. 6 Hyundai Elantra. No. 7 Ford Escape FWD. No. 8 Honda Fit and The No. 9 Nissan Versa and No. 10 four-wheel-drive Honda CR-V bumped out the Chevrolet Cobalt and inventory-depleted Dodge Caliber in the top 10.

As of Friday, dealers had submitted 358,851 deals for the clunkers initiative, which gives consumers vouchers of up to $4,500 for trading in gas guzzlers for new vehicles with better fuel economy. Those deals were worth about $1.5 billion in voucher reimbursements, or half the $3 billion in U.S. funds allocated for the incentive.

 

Toyota TAPESTRY Program Now Accepting Entries
Posted: August 20, 2009  |  by: Cynthia Calderon  |  source: Toyota News

20th Annual Science Grant Competition has $550,000 Available to Teachers for Innovative Projects in Science Education

The Toyota TAPESTRY Grants for Science Teachers program, one of the largest science teacher grant programs in the nation, is now accepting entries for the 2009-2010 competition. Sponsored by Toyota Motor Sales, U.S.A., and Inc. and administered by the National Science Teachers Association (NSTA), the program offers grants of up to $10,000 to K-12 teachers for innovative science projects that enhance science education in their school and/or district over a one-year period. The 2009 - 2010 competition marks the 20th anniversary of the Toyota TAPESTRY program.

Fifty large grants and a minimum of 20 mini-grants totaling $550,000 will be awarded this year. Individual science teachers or a team of up to five teachers can submit proposals in one of three categories: physical science application; environmental science education; and integrating literacy and science. A judging panel convened by the NSTA will select the award-winning projects based on several criteria, including their innovative approach in teaching science and ability to create a stimulating and hands-on learning environment.

Applicants must either be an elementary teacher who teaches science in the classroom or a middle or high school science teacher. Applicants must be residents of one of the 50 states or a resident of Washington, D.C.; Puerto Rico; or the U.S. territories including American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, and the U.S. Virgin Islands.

Since the program's inception in 1990, Toyota TAPESTRY grants totaling more than $8.6 million have been awarded to science teachers across the country. More than 2,000 teachers have used those funds to develop and execute extraordinary programs that helped hundreds of thousands of students nationwide make a passionate connection with science.

For more information about the Toyota TAPESTRY Grants for Science Teachers program or to learn how to apply, visit http://www.nsta.org/pd/tapestry/. Applications must be submitted no later than January 18, 2010 to be considered.

 

Cash For Clunkers in Full Swing!
Posted: July 28, 2009  |  by: Jeff Halcomb  |  source: www.cars.gov

Cash for Clunkers is in Full Swing!

Cash for Clunkers is in full swing at Toyota On Western. Right now you can get $3500 to $4500 of Government Funded dollars when you trade in a qualifying car. "We are encouraging all of our customers to bring in their car to see how much they can qualify for" said General Manager Brian Kroll. "We have already taken in many trades that qualify". Toyota has 25 different models from the Toyota Family that qualify for the program.

 

Cash for Clunkers (it's almost here)
Posted: July 09, 2009  |  by: Nathan Robinson  |  source: www.cars.gov

Cash Allowance Rebate System (CARS) or Cash for Clunkers program is under way right now

You may have heard of the new government program that is being called "CARS: Cash Allowance Rebate system" or "Cash for Clunkers". This new program is a great opportunity to trade in your old gas guzzling vehicle and get a great deal on a new fuel efficient vehicle. Cash for Clunkers is in effect so check back here to stay informed.

Things you should know about CARS:
-The program has been signed into law
-CARS is a federal program that helps you purchase or lease a new, more fuel efficient vehicle
-The amount of credit you receive is $3,500 or more depending on the type of vehicle you purchase
-The greater the difference of the fuel economy between the car you trade in and the car you buy the larger your credit will be
-Having more fuel efficient cars on our roadways will reduce greenhouse gas emissions
-The program will run through november 1, 2009

Steps of the CARS program:
1.Determine if you qualify, then shop for a new car.
2.Bring the title, registration and insurance papers showing continuous registration and insurance coverage for the past full year.
3.When you buy or lease a new vehicle, the dealer handles the submission of all required information to NHTSA.
4.NHTSA ensures that your purchase meets the requirements.
5.About 10 days later, NHTSA will issue a financial credit to the dealer—assuming all program requirements have been met.

 

Toyota picks Toyo Proxes A20 for new Prius V
Posted: July 09, 2009  |  by: Cynthia Calderon  |  source: moderntiredealre.com

The Toyo Proxes A20 has been selected to be original equipment on the premium model 2010 Toyota Prius V.

The all-season, eco-friendly tire has been engineered for low rolling resistance while maintaining wet and dry braking peformance, say Toyo Tire U.S.A. Corp. officials.

The car will use size P215/45R17 87V tires. Toyo also has fitments on other Toyota vehicles, including the Camry and Highlander Hybrid.

 

Toyota Only Car Maker in Fortune 500 Top 10 List
Posted: July 09, 2009  |  by: Cynthia Calderon  |  source: examiner.com

Toyota Prevailed And Ranked #10 as The Fortune 500 Top 10 List is Dominated by Oil Companies.

In 2009 Toyota ranked 10 in a list that is completely dominated by oil companies. In fact only Toyota and the ING group are the only two companies in the top 10 that are not directly in the oil business.

The next biggest car companies on the annual list are:

14. Volkswagen

18. General Motors

19. Ford

GM fell from 9th place on the list in 2008 down to 18th place in 2009 because of the recent crash in the car market.

 

5 Models Top JD Power's Initial Quality Study
Posted: July 07, 2009  |  by: Nathan Robinson  |  source: toyota.com

Toyota and Scion now have five models ranked first in their class in J.D. Power's 2009 Initial Quality Study

The 2009 Toyota 4Runner was tied for the top Midsize MAV, the Sienna was highest in the Mid-size Van segment. Yaris topped the Sub-compact Car segment & the Tundra was tied in the Large Pickup segment. The 2009 Scion tC sports coupe also led the Compact Sporty Car segment.

 

Great Review of The 2010 Prius
Posted: June 16, 2009  |  by: Cynthia Calderon  |  source: Toyota USA Blog

Big Style Points for the Toyota Prius. More than just a Hybrid, it's a Fashion Statement.

"Reviewers and experts alike have given the Prius fantastic rankings and scores just based on the Prius’s exterior. Considering how sleek and stylish most hybrid cars look, being able to win them out for style has shown that the exterior must have some major kudos to turn that many heads."

It's sleek styling is designed to move faster and smoother on the road and "the very shape of the car has a low coefficient drag and is functionally and aesthetically pleasing."

"The car’s exterior is incredibly unique and innovative, and so the Prius is easily identifiable by the style and make of the vehicle, and not nearly as much for the fuel-efficiency that the vehicle boats."

The interior not only enhances visibility and comfort, but the control panel gives an easier way to navigate over all its outstanding features. "Buttons and controls are all centralized right at the driver’s fingertips around the steering wheel so that you don’t have to stretch across the car anymore just to change the radio station. Even some of the engine’s features are now controllable by the dashboard."

There is no doubt in that Toyota has given a tremendous amount of time to create a comfortable-easy-to-navigate-sleek-styled-fashionable car. Not to mention Eco-Friendly and its technology features such as Bluetooth cell phone interface make the car a much safer and enjoyable experience.

 

Toyota Announces $1M in Scholarships
Posted: June 16, 2009  |  by: Cynthia Calderon  |  source: Toyota News

100 Students in the class of 2009 will receive scholarships from Toyota to attend college.

The scholarships will be awarded to 12 national winners and 88 regional winners. The national winners will receive $20,000 toward their college education, while the regional winners will get $10,000.

"In these tough economic times, it is particularly rewarding to see these students having such a tremendous impact in their communities," said Michael Rouse, TMS vice president of philanthropy and community affairs. "They are stellar examples of service and commitment and remind us all what's really important."

Since its inception, the Toyota Community Scholars Program has given $14 Million to over 1300 U.S. students.

 

SELL YOUR CAR TO US!
Posted: May 13, 2009  |  by: Jeff Halcomb  |  source: Toyota On Western

If you're thinking about selling your current car, sell it to us. We'll buy your car even if you don't buy ours.

Right now there is a demand for pre-driven Toyota's. Whether you're looking to trade in your current car or even sell it and take the cash equity. Let Toyota On Western make you an offer! Call our Used Car Manager and let's get the ball rolling! Sell us your car!

 

Toyota Plans Major Overhaul of U.S. Operations
Posted: April 09, 2009  |  by: Zoom Administrator  |  source: Wall Street Journal Online

Reports indicate that the Toyota Motor Company is expected to overhaul its entire U.S. operations to boost sagging sales. According to sources all engineering, manufacturing and sales divisions will be gathered under the supervision of one single executiv

Reports indicate that the Toyota Motor Company is expected to overhaul its entire U.S. operations to boost sagging sales. According to sources all engineering, manufacturing and sales divisions will be gathered under the supervision of one single executive. Apparently, Yoshi Inaba, a former senior executive who left the auto maker in 2007, has been formally asked to oversee much of the U.S. business. Mr. Inaba, 63, currently runs an international airport near Toyota's headquarters. Mr.Inaba was credited with laying the groundwork for Toyota's fast growth in the U.S. over the past several years. Sources say it is highly unusual for the auto maker to bring back an employee who has left the company. Toyota is expected announce that its New York unit, Toyota Motor North America Inc., will now function as its U.S. headquarters responsible for managing all engineering, manufacturing and sales divisions. That is a departure from its previous responsibilities which included investor relations and government affairs. The unit's current chairman, Akio Toyoda, is expected to retain his position. People familiar with the situation said Mr. Inaba, a fluent English speaker, is expected to be named president of Toyota Motor North America and live in New York and is also expected to succeed Yuki Funo as chairman of Toyota's U.S. sales and marketing arm in Torrance, California. The unit's current president, Jim Lentz, is also expected to keep his position.

 

All-Electric Toyota by 2012!
Posted: March 20, 2009  |  by: Zoom Administrator  |  source: PC Mag

Toyota has announced plans for an all-Electric commuter car available in the U.S. by 2012.

Environmentally conscious urbanites can look forward to the FT-EV, which debuted at the North American International Auto Show in Detroit this weekend. The design of the zero emissions vehicle is focused on city dwellers and suburban commuters who typically drive 50 miles or less between home and work.

 

NEW! Certified Used Program for Hybrids
Posted: February 27, 2009  |  by: Zoom Administrator  |  source: Toyoland

Toyota has announced that it is now supporting its eco-friendly hybrid models with Certified Used Hybrid vehicle program.

"Customers benefit from additional inspection and warranty coverage on Toyota hybrids within the program. Each vehicle comes with the three-month/3,000-mile comprehensive warranty, seven-year/100,000-mile limited powertrain warranty and roadside assistance plan offered on traditional TCUV models. The program also brings added awareness to a pre-existing eight-year/100,000-mile factory hybrid battery warranty. The TCUH quality insurance inspection also includes 14 additional inspection points beyond the current TCUV 160-point quality assurance inspection. This expanded 174-point Toyota Certified Hybrid inspection includes examination of key hybrid components, such as the hybrid transaxle, control modules and battery."

 

New Website Launch
Posted: January 04, 2009  |  by: Zoom Administrator  |  source: Toyota On Western

Welcome to our site! We have a new look for a new year and lots of new features to make your online experience as fun and informative as possible.

While you're here, check out our blog (complete with RSS feed), where you can get info on what's new at our dealership, at Toyota and in the industry in general. We've also got a nifty new media window on our home page where we'll be posting video and animation.

Plus, sign up for our new user accounts feature. It's a great way to keep track of everything you do on our site. You can bookmark vehicle's you're interested in, apply for credit or schedule service and test-drive appointments, plus check on the status of your requests all from one easy-to-use control panel.